I was literally left speechless when I found out that Luella was to cease trading last month; one of the most quirky, creative and quintessentially British designers of our time (and of course, a personal favourite!) . Her designs touch on that saccharin sweetness many women covet, whilst managing to retain a rebellious, punk spirit that keeps the clothes stylish. If it wasn't for the price tag, I would be a Luella lady head to toe!
The close of the label means we will not be seeing those heart cut-out chests, that polkadot tailoring or those candy-floss cuts on the red carpet any time soon, but what about on a street near you? New Look have just shown their S/S 10 collection to fashion insiders, and ladies lets be honest: Luella is back from the grave. Check out The Flying Saucer, the latest post on which is direct from New Look HQ in Paris. The 'Cupcake' collection is a direct translation of Luella's latest show from the catwalk to the city streets, making use of pastel colours, polkadots and heart shaped cut-outs. I know I'm excited!
I might give the January sales a miss this year bloggers, I've got a sweet tooth that only the 'Cupcake' collection can satisfy...




